Maala Social Responsibility Day 2014

because social responsibility works for all of us!
Maala held on June 10th,2014 the first national “Social Responsibility Day” in Israel. This was a first among what will become a traditional event.

The “Social Responsibility Day” aims to raise awareness and exposure to Corporate Social Responsibility amongst Israeli business- large medium and small, workers and the general public.
According to Momo Mahadav, Maala’s CEO: “Israeli Business contribute socially to the environment they operate within, they have the power to lead a positive change beyond their operations by: employing workers from underserved populations such as :Israeli-Arabs, ultraorthodox, people with disabilities, protecting the environment, investing in communities, improving working conditions and developing their workforce”.
The social and environmental investment of businesses has been growing steadily for the past 10 years in Israel and globally. The “Social Responsibility Day” which will was held for the first time this year, will lay the ground for a yearly tradition to come.
The “Social Responsibility Day” included the publication of results of the Maala 2014 CSR Index and Special Diversity in Business Awards

Maala’s 2014 index consists of 77 companies, an overall turnover of NIS 323.5 billion. The aggregated number of workers of all participating companies is 202,000 which constitute 10% of Israel’s total no. of workers in the business sector.

(Maala’s 2014 index refers to the financial data released in 2013)

The index focuses on 6 main aspects that strengthen the positive social and environmental impact of the business sector:

1. Investing in workers
2. Diversifying the workforce
3. Responsible Procurement
4. Community Investment
5. Environmental Management
6. Increasing Transparency

Maala 2014 Index | Facts and Figures
Investing in Workers
• 73% of companies conduct employee satisfaction survey | 66% published the results to their employees
• 47% of companies have organized labor
• 75% of employees in participating companies are organized workers
• 76% of companies allow for flexible working hours
• 72% of companies allow for gradual return to work following maternity leave
• 68% of companies have employee fitness clubs or allow access to
• 66% of companies offer healthy food choices in the workplace

Diversifying the Workforce
• 49% of companies employed increased no. of workers from underserved populations in comparison to the previous year
• 4% of newly-integrated employees in 2013 are Israeli-Arabs| 2% are ultraorthodox | 1% are employees with disabilities
• 38% of companies appointed a diversity coordinator

Responsible Procurement
• companies reported having “social clauses” in their procurement and give preference to:45% to “local procurement”, 33% to SME’s, 30% to suppliers who employee workers from underrepresented populations
• 39% of companies conducted a supplier and subcontractor questionnaire, with regard to the company’s ethical behavior
• 71% of companies reported that they check due payments to contracted employees.

Community Investment
• Participating companies donate 0.8% (profit before tax- median) in comparison to non-participating companies listed on the Tel Aviv 100 Index who donate 0.4% (profit before tax- median)
• 22% of employees of participating companies volunteer in the community

Environmental Management
• 55% of companies set goals for reducing fuel and energy use
• 95% of companies communicate internally their responsible environmental strategy to their employees
• Companies set environmental goals: (Median data) alternative energies – 25%| Reducing waste – 19% | reducing energy, water and mileage – 5%

• 17% of companies encourage their employees financially to use public transportation

Increasing Transparency
• 91% of companies have customers charters | 63% publish the charter to the public
• 45% of companies check consumer and customers perceptions of their business conduct.
• 91% of companies publish their environmental policy
• 89% of companies publish their social investment policy
• 22% of companies publish the average median salary
• 45% of companies report their CO2 emissions to external, certified groups.

Maala Chairperson: Micky Adiv, CEO of G4S Israel
Maala CEO: Momo Mahadav

Click here for a photo gallery from the event.